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Agency
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Brand
Black khaki
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Buco

Load-shedding National Campaign

Colour Correction
Motion Graphics
Concept Development
Video Editing
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The Brief

Our Studio received a written script to produce two videos for BUCO's national Load-shedding Campaign that would be previewed on social media. The project included two videos covering various products that were on special during the season. Each video followed characters through various household tasks that were made possible during load-shedding with rechargeable and gas products.
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Our Solution

The two videos were shot and edited over a 10-day period. We approached this project with our thinking caps on as the script required most of the shots to be in almost complete darkness, our solution to this was to shoot in bright light and to apply a day-for-night colour grade to achieve the desired effect; to simulate a load-shedding environment. We did our own set dressing as we had a lot of freedom in the look & feel of each scene.
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